Garden wedding · Aug 2026
It’s Official is a free platform for wedding vendors. We bring you couples with verified dates. You focus on the wedding, not the marketing.
Currently onboarding founding vendors ahead of our June 2026 couples launch.
Or see how it worksExamples shown. Real enquiries from our June couples launch.
Most wedding vendors are spending on directory listings, ads and SEO services that don’t convert. We built It’s Official so you don’t have to.
Every couple on the platform has a real wedding date. They find you through matching, search and planner shortlists.
Social, Google, wedding fairs. We do the marketing so you don't have to.
Set your availability and price range. Couples only message when the date's free and the budget fits.
No commission. No listing fees. No contracts.
Ghosting doesn’t happen because couples are rude. It happens because they’re shopping around and you’re not the right fit. We stop that before it starts.
Couples can only enquire about dates you're actually free. No more quoting for weddings you couldn't have done anyway.
Show couples what you cost upfront. The ones whose budget doesn't match never hit your inbox.
Every couple confirms their date before they can message vendors. No browsers, no daydreamers.
Hours replying to enquiries from couples who were never going to book. Directory fees that don’t convert. Marketing spend you can’t attribute. Weekends spent answering “are you free on...” when you already know you’re not.
It’s Official replaces the lot. For free.
A live view of enquiries, bookings and insights, so you can reply fast and book more weddings.
Most wedding directory sites charge you to be listed, then leave you to fight for attention with every other vendor on the page. Couples can barely find anyone, and the enquiries that do come through are often time-wasters who never booked. We flipped it. Vendors pay nothing. Couples get matched, not dumped into a search page.
No listing fees, no commission, no upsells.
Couples are shown vendors who fit, not a scroll of 200 options.
Every enquiry comes with the wedding date, location and guest count attached.
Yes. No listing fees, no commission, no upsells.
No. Couples pay you directly.
Every couple verifies their email and confirms their wedding date before they can message vendors. This filters out window-shoppers.
That's your call. Most vendors we work with run both for a few months, see which brings better enquiries, then decide. It's Official costs nothing to try.
Not at all. Your It's Official profile works as your online presence. Upload photos, set your availability and pricing, and couples can find and enquire without you needing anything else.
Yes. It's Official doesn't replace your existing presence, it sits alongside it. Couples on our platform are actively planning a specific wedding, which is a different audience to the one finding you through Google search.
We surface your realistic response time, not an unrealistic one. You can also set quiet hours so couples know when to expect a reply.
You get a magic link email. Click it, set up your profile in about 5 minutes. You'll start receiving matched enquiries when our couples platform launches in June 2026.
Yes. One-click account deletion from your dashboard. No retention calls.